For many, Italy is made up only of fashion capitals and cities of art: they are wrong. Italy is also and above all a province – a province that is not only a more local and relaxed state of mind, made up of familiar faces and traditions that survive modernity, but that participates in that sense of style, now severe, now flashy, that unites the entire nation. During this summer 2020, in which the crates of the discos are silent and international flights remain banned, exploring the province of our country can reserve many surprises – especially for those who, even on vacation, do not want to give up the serotonin bang that causes the purchase of a beautiful dress.
For this reason nss magazine has compiled a list of the best fashion boutiques to discover in the province during the holidays.
Feliciotto Concept Store | Taormina
Originally founded in 1958 and then expanded and completely renovated in 2019, Feliciotto Concept Store is perhaps taormina’s best shopping destination – a Sicilian stronghold of Mediterranean aesthetics with its sea views and its beautiful old town. The offer of the store ranges from fashion, with designers such as Maison Margiela, Jil Sander and Acne Studios to name a few, to music, through the luxury perfumes of Byredo and Dyptique, to collectibles and a selection of the best international fashion magazines.
Vietti Shop | Arona
Opened last December in Arona, with a spectacular view of Lake Maggiore, Vietti’s concept store contains an accurate and revolutionary research in several aspects: an innovative product exhibition, a versatile interior design, a wide choice of brands and an aptitude to host events. In addition to contemporary design, the concept store surprises thanks to an eclectic and interesting selection of brands. Alongside classics such as Burberry, Prada, Moncler, Alexander McQueen and Christian Louboutin, stand out the creations signed Needles, Fear of God, Undercover, Readymade and many others.
The Chilipepper | Reggio Calabria
Between Brain Dead, A.P.C., Comme des Garon, Stussy and Aries, The Chilipepper’s offering promises to satisfy even the most demanding of streetwear lovers. Located a few blocks from the Reggio waterfront, The Chilipepper’s store (which has two other locations in the province), the airy, minimal open-plan store is a must-visit for shopping in the city.
Maison Studio | Bisceglie
Genderless concept store founded in 2008, Maison Studio was born with the mission of proposing an international vision that covers the world of streetwear, that of heritage brands until we get to couture – an offer also enriched by music and publishing in the sector. To date, the store also boasts prestigious collaborations with important fashion publishing companies such as Vogue Italia, Highsnobiety and Hypebeast.
Romeo Boutique | Catania
A boutique founded in the centre of Catania in 1999, Romeo has been one of the most important players in the Sicilian fashion luxury scene. The owners, Luca and Daniela Romeo, conduct careful research on each brand and designer on display, creating a selection of curated and chosen garments season after season that includes brands such as Marni, Rhude, Undercover, Daily Paper, Stone Island and Helmut Lang.
Modes Favignana | Trapani
Originally born in Trapani, where it still retains a location, this boutique opened in the prestigious landing of Favignana in 2013 inside a beautiful period building originally built by the Sicilian dynasty of Florio. Renovated by Niulfar Gallery according to a minimal aesthetic that enhances the contrast between the materials of the clothes of Chloé, Balenciaga, Saint Laurent and Valentino with the ancient stones and the high times that open up on the Egadi scenery, Modes Favignana is perhaps one of the best boutiques where you can enjoy the best of international fashion surrounded by the beauties of the Mediterranean.
Yes Shop | Napoli
Located next to Piazza Principe Umberto, this luxury boutique presents a rich selection ranging from streetwear to high fashion in a space designed by the BT Architects studio as a real symphony of wood, iron, concrete and glass – a real natural frame of the clothes on display, in dialogue with the historic area of Naples where the shop is located.
